Eddie's Burgers | Burger Restaurant Brand Identity and Logo Design Concept.
Introducing Eddie’s Burgers! A retro-inspired American diner that serves up classic burgers with a modern twist. Eddie’s mission is to create a fun and welcoming atmosphere where you can enjoy delicious food, catch up with friends, and make new memories.
Eddie’s Burgers is all about creating a sense of nostalgia with retro-inspired decor, vintage signs, neon lights, and has plenty of Instagram-worthy spots to snap a pic!
The goal was to create a brand identity system that accurately conveyed the brand's values, including logo design, packaging, and menu design. To achieve this, I blended bold san-serif typography with a the classic brush script font, drawing inspiration from retro patterns and incorporating traditional check motifs. Additionally, I integrated a playful mascot illustration with the typography, and lastly applied layered textures and noise to achieve an authentic vintage aesthetic.
